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Icelandic wool, gifts, food, and design — carefully selected in Iceland and shipped worldwide.

Authentic Iceland, delivered.

Iceland's Yule Lads figures in the snow by a fjord at sunset

Icelandic Christmas

Thirteen nights of Christmas

From 12 December Iceland's thirteen Yule Lads come to town one a night, with Grýla, Leppalúði and the Yule Cat. Give the figures one a night, or the whole family in one box.

Meet the Yule Lads
Blue icebergs on a still Icelandic glacier lagoon

Spa of Iceland

Icelandic luxury, inspired by nature

Award-winning body care made in Iceland — sea buckthorn, pure Icelandic water and the quiet scent of moss and thyme. Up to 99% natural, cruelty-free and vegan.

Discover Spa of Iceland

Icelandic wool

Born in Iceland. Made for the elements.

Warm, breathable and naturally water-resistant. Icelandic wool has protected generations from Iceland's wind and cold — and remains one of the world's most distinctive knitting fibres.

  • Authentic Icelandic wool
  • Warm & breathable
  • Made for Icelandic weather
Shop yarn Shop knitting kits
Anniversary - Free Knitting pattern - The Icelandic Store

Our story

A family business in Iceland

Family-run in Iceland since 2013. We know and use the products we sell, and every order is packed by us here in Iceland.

Based in Iceland · Human customer service

Read our story