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The Icelandic Store

Sóley Organics

Authentic Icelandic goods
Direct from Iceland, worldwide
2,130 verified customer reviews
Family-run since 2013

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12 products

Sóley Organics brings Iceland’s raw, elemental landscape into daily care—bottling the quiet power of tundra herbs, mineral-rich waters, and pared-back formulas that put skin comfort first. This collection gathers Sóley’s most-loved skincare and haircare in one place, curated for customers who want results without the clutter: fewer ingredients, purposeful botanicals, and textures that feel as clean as they look.

Expect gentle, effective cleansing; calming, moisture-locking care; and fresh, airy scents that never overwhelm. Hero products like Græðir (the cult balm loved for multi-use soothing) and Eygló (a richly hydrating daily moisturiser) sit alongside thoughtful wash-day staples—Varmi for balanced cleanse and lightweight conditioning, Blær for soft, glossy moisture, and Birkir for a simple, refreshing hair-and-body cleanse. For a reset, the Steiney mineral mask gives skin a clarifying, spa-at-home moment, while Fersk offers a cloud-light, everyday face cleanse that respects the skin barrier.

Crafted with a Nordic sensibility, Sóley’s approach is about giving skin and scalp what they need—and nothing they don’t. The result: formulas that play nicely with sensitive skin, pair well with simple routines, and make it easier to stay consistent. Whether you’re building a minimal routine from scratch or topping up favourites, you’ll find straightforward, travel-ready sizes and full bottles designed to slot into real life.

Why you’ll love it

  • Icelandic botanicals, modern simplicity — purposeful herbs and clean textures for everyday results.

  • Barrier-kind cleansing — gentle face, body, and hair washes that don’t overstrip.

  • Hydration that lasts — moisturisers and lotions that feel light but keep skin comfortable.

  • Multi-use heroes — go-anywhere balms and masks that earn a permanent spot on the shelf.

  • Made for real routines — easy steps, elegant scents, and sizes for home or travel.