Nordlings® are mini myths from the North—a cheerful crew of Vikings, puffins, elves, tourists, and oddballs you can take anywhere. Each character is drawn in a bold, friendly style and made for everyday use on keys, jackets, backpacks, or luggage. The result is a modern Icelandic souvenir that’s fun, durable, and easy to gift.
What you’ll find in this collection
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Keychains: sturdy metal with colorful enamel detail—perfect for keys or zipper pulls.
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Lapel pins: collectible little statements for jackets, caps, and bags.
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Luggage tags: spot your suitcase in seconds with bright Nordling art.
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Mix & match characters: Vikinglings, Puffins, Huldufolk (hidden folk), and more.
Why Nordlings?
Designed in Iceland and inspired by real places and folklore, Nordlings celebrate the playful side of the island—lava and glaciers, cliffs and hot springs, longships and northern lights. They’re small enough to pack, big enough to spark a smile, and numbered so you can collect a set or choose a favorite for someone special.
Whether you’re souvenir-hunting in Reykjavík, shopping a gift for a friend abroad, or building a personal crew of “mini guardians of good vibes,” Nordlings make it easy to carry a piece of Iceland with you every day.
Tip: start with a classic (The Puffin or The Great Valkyrie) and add a wild card like Space Squid for a pop of personality.