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The Icelandic Store

Nordlings

Mini myths from the North — puffins, Vikings and hidden folk you can carry around

Authentic Icelandic goods
Direct from Iceland, worldwide
2,130 verified customer reviews
Family-run since 2013

About this collection

Mini myths from the North — puffins, Vikings and hidden folk you can carry around

Nordlings® are our own characters, drawn in Iceland by Ninna Þórarinsdóttir: a cheerful crew of Vikings, puffins, elves and the occasional baffled tourist. They live on keychains, lapel pins, luggage tags, plush toys and postcards — small enough to pack, numbered so you can collect a set.

Start with a classic (The Puffin or The Great Valkyrie), then add a wild card.

At a glance

Designed in
Iceland, by us
Artist
Ninna Þórarinsdóttir
Most collected
The Puffin, The Great Valkyrie, Viking Behaviour
Price range
$3 – $35
Stock
Always — we make it
U.S. duties
Paid at checkout

Sort by

117 products

So cool | Postcard
So cool | Postcard Sale price$2.90
River Rafting? | Postcard
River Rafting? | Postcard Sale price$2.90
Me? I am just here on vacation | Postcard
Lost in Sheepland | Postcard
Húhh | Postcard
Húhh | Postcard Sale price$2.90
Icelandic Exotic Zoo | Postcard
Horsing Around | Postcard
Horsing Around | Postcard Sale price$2.90
Cats of Reykjavik | Postcard
Eruption? No Worries.. | Postcard
Angry Icelandic Elf | Luggage Tag
Next Door to Nature | Postcard
Foxy Iceland | Postcard
Foxy Iceland | Postcard Sale price$2.90
Bon Appétit | Postcard
Bon Appétit | Postcard Sale price$2.90
Trolling Around can be a Risky Thing | Postcard
Viking Romance | Postcard
Viking Romance | Postcard Sale price$2.90
How do I look ? | Postcard
Hidden People Rock | Postcard

Good to know

Your questions, answered

What exactly is a Nordling?
A character from our own Icelandic universe — each one is numbered and appears across several products, so a keychain, a pin and a plush of the same character belong together.
Are the keychains sturdy?
Yes. Metal with enamel on both sides, about 60 mm tall and 20 g. They are made for keys, zips and bags, not for a drawer.
Which one should I start with?
The Puffin is the one most people buy first. The Great Valkyrie and Icelandic Viking Behaviour are the other two classics.
Do these add to my shipping cost?
Almost never — they are light and flat and ride along in the same box as anything else you order. Free shipping on orders over $149.
Can I see all your gifts in one place?
Yes — the full ICD giftware line, including tea towels, mugs, stickers and ornaments, is in our Gifts from Iceland collection.

Nordlings® are our own characters — a crew of Vikings, puffins, Valkyries, hidden folk and the odd lost tourist, drawn in Iceland by Ninna Þórarinsdóttir. Each one is numbered, and each one turns up across several things: a keychain, a lapel pin, a luggage tag, a plush toy, a postcard. People tend to pick a favourite and then collect the set.

Why do people buy Nordlings instead of an ordinary Iceland souvenir?

Because they get used. A sturdy enamel keychain or a bright luggage tag goes on the keys or the suitcase and stays there; a fridge magnet from the airport goes in a drawer. The designs are inspired by real places and folklore — lava and glaciers, sea cliffs and hot springs, longships and northern lights — with a sense of humour about what it is actually like to visit.

Because we make them ourselves they are always in stock, and because they are light they add nothing to shipping when they ride along with a sweater, a blanket or a candy order. The full giftware line, including tea towels, mugs, stickers and Christmas ornaments, is in Gifts from Iceland. U.S. duties are settled at checkout; shipping is free on orders over $149.