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Legal Notice - Icelandic Store


Your privacy is very important to us and we make special efforts to maintain your privacy and trust. This document provides a detailed description of our practices to help you understand our approaches to privacy. You should carefully read this Privacy Policy. If you have any questions about this policy you can e-mail us to

This policy applies only to information collected on website. It does not speak about our practices for information collected elsewhere or the practices of any third parties, including those who operate sites on our behalf and that display our branding.


We do not sell or rent your lists of your personally identifiable information for marketing purposes that includes: Your identity, private information, address, phone number, e-mail address and credit card information. Your privacy is our utmost concern. All credit card information is never stored on any computer in an un-encrypted format. The information sent to us during an order is encrypted from your computer to the server and then also from that server to our computer.

Our goal is to practice industry best efforts with respect to your privacy. We feel that trust is critically important to your use of our site and we know that in order to achieve this goal, we must ensure that all customers are totally confident that their information is secure and private. Our primary goal in collecting personal information from you is to provide you with a smooth, efficient and customized experience while using This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience easier and quicker.

Children are not eligible to use our services and we ask that minors (under the age of 18) do not submit any personal information to us. If you are a minor, you can use this service only in conjunction with your parents or guardians. We are not responsible for minors who use their parents' credit card.

Our Site is optimized for registered users. By registering, you can buy items on, provide feedback about a particular transaction, and participate in other services that we offer. If you choose not to register, you can still use some portions of the Site. In that case, we may collect information about you through cookies and analyzing what URLs you came from and go to. We do not associate personally identifiable information with cookies of unregistered users and therefore, if you do not register or provide us with your information, we do not have your personally identifiable information.

Cookies are small bits of information that are stored on your hard drive. A session cookie is only stored on your hard drive while you are actually visiting our Site, whereas a permanent cookie is stored permanently unless you delete it from your cookie file on your hard drive. Cookies are extensively used by web sites as a convenient way to store information it knows about you. If you have not registered, cookies help us understand the site better and target ads based on whatever information we know about you (which isn't much if you have not registered). Most browsers allow you to configure your preferences to notify you when cookies are being placed on your hard drive or to reject all cookies. Rejecting cookies will not noticeably affect your experience as an unregistered visitor.

Information We Collect

Registration Information: To fully use our services you will need to register using our online registration form, where you will be required to provide us with your contact information and other personal information. If you wish to purchase an item, you will need to place a payment method and billing address on file.

Cookies: If you register, we use cookies as described above. We also use cookies to store your preferences and passwords for your convenience, to provide you with a more personalized experience, and to track your use of the Site. You may have the ability to deny some of these cookies but others are integral to your use of the Site.

Purchases, Sales, and Other Services: If you buy or use additional services offered on our Site we automatically store that information regarding the transaction or activity.

Referred Information: If you were referred to our Site from another web site, that web site may send us information that you provided to them. We will collect, use, and protect that information they provide to us, just as if you provided it to us.

Our Use of Your Information

Our Services: We primarily use your information to facilitate our services. Since we serve as a venue between buyers and sellers, we ask each customer for some personal and payment information before he or she can buy items on our Site. Amongst other purposes, this information is used by us to facilitate sales transactions and the shipping process. We will use your contact information to send you notices regarding your activity on our site and your transactions with others.

Future Services: We also use your information to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings, and to customize our Site's content, layout and services.

Marketing: We use your information to alert you to new products, features and happenings on our Site. You have the ability to select whether you wish to receive these notices on your account page on our Site.

Our Disclosure of Your Information

Investigations: We can (and you authorize us to) disclose any information about you to law enforcement, other government officials, or third parties attempting to enforce their intellectual or other property rights as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us to legal liability.

Contractors and Third Party Service Providers: We use contractors to help with its operations. Some or all of these contractors may access the databases of user information. Usually these contractors will enter into an agreement that places restrictive provisions on their use and disclosure of all information they obtain through the relationship. We also use third party service providers to help with certain aspects of its operations that may require disclosure of your personal information to them. For example, we may use a third party service provider to serve ads or deliver some or all of the emails sent as part of the site's normal operation. We will place extensive contractual confidentiality restrictions on the ability of these third parties to use and disclose your personal information except as necessary to perform the services they are asked to perform. They are prohibited from selling or disclosing your personally identifiable information to third parties.

Reviewing and Changing Your Information

We allow you the ability to review and change the personal information you provided to us at registration on your account page. You have the ability to add additional credit cards as well as select whether you wish to receive promotional mail from us. You agree to keep your information as current as possible and agree not to change your information to fake or fraudulent information.

Security of Your Information

We make every effort and follow industry standard practices to safeguard the confidentiality of each user's personal information. All credit card information you submit is encrypted through secure server software (SSL). When you conduct a transaction on our site or when you log into your account, we encrypt all of your credit card information and store that information in our secure data center. All transactions are conducted through our secure servers, which are protected behind state-of-the-art firewalls. However, "absolute, 100%" security does not exist on the Internet and therefore you should not expect that your information will never be disclosed.

Security of Your Information

You may provide us and we may receive other personally identifiable information that is not contemplated in this Policy. For example, we may receive information from another user regarding your activities. As you would expect, we will treat that information as best we can under the same principles as this Policy, and at a minimum, use the information in a commercially reasonable business manner.

Limits on Our Abilities

While it is our mission to run our service perfectly to ensure your satisfaction, technology is never perfect. We may make inadvertent uses and disclosures of your information in ways not described in this Policy. For example, if the software has a crash or a virus, your personal information could be displayed on the site even though you have configured your preferences otherwise. We may also make ad hoc uses of your information in ways we have not contemplated here. We will do our best to work with you if these types of situations arise, but your sole remedy in these cases is to have us try to fix the problem as soon as we possibly can.

Control of Your Password

Except as specifically permitted by this Section, you may not disclose your password to any third parties nor share it with any third parties. If you lose control of your password, you may lose substantial control over your personally identifiable information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password as detailed in this Section.

Third Party Collection

Except as otherwise expressly discussed in this Policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, whether they are buyers or sellers on our system or other web sites throughout the Internet, different rules may apply to their use or disclosure of the personal information you disclose to them. Since we do not control the privacy policies of third parties, you are subject to the privacy customs and policies of that third party. We encourage you to ask questions before you disclose your personal information to others.

Governing Law

Terms of Service and any separate agreements whereby we provide you services shall be governed by and construed in accordance with the laws of Iceland.

If you have ANY concerns about any of the above statements please feel free to contact us by email We will be happy to answer any questions you may have.