{"title":"Hero Sweaters — Homepage","description":"\u003cp\u003eHand-picked sweaters featured on the homepage. Curate freely — the homepage row shows the first four.\u003c\/p\u003e","products":[{"product_id":"heimdallur-icelandic-sweater-beige","title":"Heimdallur - Icelandic Sweater - Beige","description":"\u003cp\u003eNamed after Heimdall, \u003cspan\u003eOne of the Æsir and guardian of Asgard\u003c\/span\u003e\u003cspan\u003e their realm\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e Plotulopi, triple spun \u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWarmth:\u003c\/strong\u003e  ✱✱✱✱✱ \u003cstrong data-mce-fragment=\"1\"\u003eThickness\u003c\/strong\u003e: ✱✱✱✱✱\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eMain color:\u003c\/strong\u003e\u003cspan\u003e #1038 - Light Beige Heather\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003ePattern colors\u003c\/strong\u003e\u003cspan\u003e: #1424 Golden Yellow Heather, #0047 Happy Red, #0484 Forrest Green\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cspan\u003e: Made by hand in Iceland. 100% pure Icelandic wool. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e S-2XL - Can't find your size. Send us a custom order at no extra cost. We tailor make sweaters all the time. \u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eStock:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSweaters that are not in stock can still be ordered with a pre-order. Same cost, just takes longer ship.\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003ePre-orders:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eSince we need to make the sweater for you, al\u003c\/span\u003eterations can be made to colors and pattern at no extra cost. The time to deliver the pre-ordered sweater depends on our available knitters, season and other things. Please bear in mind that our sweaters are mostly made by retired women who do this as a hobby. We think happy knitters make happy sweaters, so we don't rush them. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you need further guidance with finding your size please follow --\u0026gt;\u003ca title=\"Measuring for an Icelandic Sweater - Lopapeysa\" href=\"https:\/\/icelandicstore.is\/pages\/icelandic-wool-sweater-how-to-find-your-size-measuring-for-an-icelandic-lopapeysa\"\u003ethis link\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u0026lt;--\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eThis is an \u003c\/span\u003e\u003cstrong\u003eauthentic Icelandic Lopapeysa\u003c\/strong\u003e\u003cspan\u003e which is now a protected product name by the Icelandic food and vetinary authority. To qualify as such it must be made from wool sheered from Icelandic sheep. The wool shall be new, not recycled. The sweater must be knit from Icelandic lopi and it shall be hand knitted in Iceland. \u003c\/span\u003e\u003c\/p\u003e","brand":"The Icelandic Store","offers":[{"title":"S","offer_id":33146155332,"sku":"1140103-S","price":385.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":33146155396,"sku":"1140103-M","price":385.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":33146155460,"sku":"1140103-L","price":385.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":33146155524,"sku":"1140103-XL","price":397.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":33146155588,"sku":"1140103-XXL","price":420.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":43225521881141,"sku":"1140103-XXXL","price":443.0,"currency_code":"USD","in_stock":true},{"title":"Tailor made","offer_id":33146155652,"sku":"1140103-CS","price":443.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1662\/1057\/products\/Heimdallur-Icelandic-Wool-Sweater-Handknit-Beige-Green-Red.jpg?v=1615870356"},{"product_id":"fennrir-icelandic-sweater-navy-blue","title":"Fennrir - Icelandic wool Sweater - Navy Blue","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIntroduction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntroducing Fennrir, our iconic Icelandic wool sweater, named after the legendary Norse wolf and guardian of the river Ván. As our absolute bestseller, Fennrir is not just a garment; it's a symbol of heritage, warmth, and unmatched craftsmanship.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDesign Inspiration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFennrir is designed to embody the strength and majesty of its namesake. The traditional Icelandic pattern reflects the mesmerizing hues of pure Icelandic waters, creating a connection between mythology and nature. This sweater is a celebration of Norse folklore, reimagined through the lens of contemporary fashion.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eUnparalleled Warmth and Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCrafted from 3-ply Plotulopi wool, this hand-made sweater offers exceptional warmth, rated at the highest level. The thickness is also maximized, providing unrivaled insulation against the cold. In Fennrir, you will find a companion for the coldest of weathers, a garment that stands as a testament to the protective warmth of its mythical namesake.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMaterial and Colors\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMaterial:\u003c\/strong\u003e 100% pure Icelandic wool, hand-knitted to perfection. Plotulopi, renowned for its insulating properties, is used to ensure both warmth and breathability.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eMain Color:\u003c\/strong\u003e Navy Blue (#0118) – a deep, serene hue that echoes the depths of Icelandic waters.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePattern Colors:\u003c\/strong\u003e A harmonious blend of Off White (#0001), Light Blues Blue (#2023), and Blues Blue (#2022) that perfectly complement the main color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTailor-Made for You\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUnderstanding the uniqueness of each individual, Fennrir is available in sizes from S to 2XL, with the option for tailor-made sizing. Customers can send in their measurements for a personalized fit, ensuring that everyone can experience the comfort and style of this iconic sweater. For sizes larger than 2XL, up to 5XL, we encourage customers to contact us for bespoke knitting.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePre-Order and Customization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFennrir sweaters can be pre-ordered, allowing for customization in colors and patterns at no extra cost, provided the size remains more or less unchanged. The crafting time for pre-ordered sweaters varies, depending on the availability of our knitters. Each sweater is a labor of love, mostly hand-knitted by retired women who enjoy this craft as a hobby. We believe in the philosophy that happy knitters make happy sweaters, so we never rush the process.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAuthenticity and Sustainability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFennrir is an authentic Icelandic Lopapeysa, a term now protected by the Icelandic food and veterinary authority. To qualify as a Lopapeysa, the sweater must be made from new, not recycled, wool sheared from Icelandic sheep, hand-knitted in Iceland from Icelandic lopi wool.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eCare and Storage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOwning a Fennrir sweater means caring for a piece of Icelandic tradition. We provide tips on how to store and clean your Icelandic wool sweater, ensuring that it remains a cherished part of your wardrobe for years to come.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eConclusion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Fennrir Icelandic Wool Sweater is more than just clothing; it's a wearable piece of Icelandic folklore, a blend of tradition, artistry, and practicality. Whether bracing against the cold or seeking a touch of Norse mythology, Fennrir stands as a timeless testament to Icelandic knitting heritage. Embrace the warmth, embrace the legend.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Icelandic Store","offers":[{"title":"S","offer_id":33321638340,"sku":"1140109-S","price":385.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":33321638404,"sku":"1140109-M","price":385.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":33321638468,"sku":"1140109-L","price":385.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":33321638532,"sku":"1140109-XL","price":397.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":33321638596,"sku":"1140109-XXL","price":420.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":43225521291317,"sku":"1140109-XXXL","price":443.0,"currency_code":"USD","in_stock":true},{"title":"Tailor made","offer_id":33321638660,"sku":"1140109-CS","price":443.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1662\/1057\/products\/FennrirIcelandicSweater-BlueLarge_01.jpg?v=1627040353"},{"product_id":"anniversary-red","title":"Gersemi - Icelandic Sweater -Red","description":"\u003cp\u003eGersemi is a beautifully crafted garment that embodies the heart of Icelandic knitting tradition. Named after Gersemi, a figure in Norse mythology known for her preciousness, this sweater is a true treasure in terms of both aesthetics and comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Icelandic Wool\u003c\/strong\u003e: Utilizing 100% pure Icelandic wool, the Gersemi sweater offers unparalleled warmth. This wool is famous for its insulating properties, making it an ideal choice for colder climates while remaining comfortable in milder weather.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVibrant and Eye-Catching Design\u003c\/strong\u003e: The sweater features a stunning crimson red base, adorned with patterns in white, black, grey, and light grey. These colors are not just visually appealing but also symbolize Icelandic nature and folklore, adding depth to the design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eArtisanal Hand-Knitting\u003c\/strong\u003e: Each piece is hand-knitted by skilled Icelandic artisans, ensuring a unique and high-quality garment. This traditional method of knitting reflects Iceland's rich heritage and the meticulous care put into every stitch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomization for Perfect Fit\u003c\/strong\u003e: Understanding the varied preferences of its customers, the Icelandic Store offers this sweater in multiple sizes, from XS to XXL. Customers can also request tailor-made adjustments, allowing for a personalized and comfortable fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Blend of Tradition and Modern Fashion\u003c\/strong\u003e: The Gersemi sweater is more than a piece of clothing; it's a blend of cultural heritage and contemporary style. Its design is inspired by popular Icelandic patterns, making it suitable for various occasions, from casual outings to more formal events.\u003c\/p\u003e\n\u003cp\u003eIn summary, the \"Gersemi - Icelandic Sweater - Red\" is an exquisite piece that combines the warmth and durability of Icelandic wool with the beauty of traditional Icelandic patterns. It's perfect for those who appreciate the art of hand-knitted garments and seek a stylish, comfortable, and culturally rich addition to their wardrobe.\u003c\/p\u003e","brand":"The Icelandic Store","offers":[{"title":"XS","offer_id":32339323781173,"sku":"AFMRED-0XS","price":539.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":32339323813941,"sku":"AFMRED-00S","price":539.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":32339323846709,"sku":"AFMRED-00M","price":539.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":32339323879477,"sku":"AFMRED-00L","price":539.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":32339323912245,"sku":"AFMRED-0XL","price":562.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":32339323945013,"sku":"AFMRED-XXL","price":585.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":43225519358005,"sku":"AFMRED-XXXL","price":643.0,"currency_code":"USD","in_stock":true},{"title":"Tailor made","offer_id":32339323977781,"sku":"AFMRED-CUS","price":585.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1662\/1057\/products\/Icelandic-Sweater-Anniversary-Red-Lettlopi-1_0.jpg?v=1615873603"},{"product_id":"anniversary-grey-pink","title":"Dagný - Icelandic Sweater - Grey\/Pink","description":"\u003cp\u003eThe \"Dagný - Icelandic Sweater - Grey\/Pink\" is an exquisite representation of Icelandic knitting artistry, blending traditional techniques with modern fashion sensibilities. Named after a popular pattern, this sweater embodies a blend of functionality and style, perfect for various settings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLuxurious Icelandic Wool\u003c\/strong\u003e: The Dagný sweater is made exclusively from the finest Icelandic wool. This wool is celebrated for its exceptional insulating properties, ensuring warmth in colder climates while maintaining breathability and comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElegant and Contemporary Design\u003c\/strong\u003e: The sweater features a charming grey heather base color, complemented by pink heather, white, and royal fuchsia in the pattern. This unique color palette not only reflects the Icelandic landscape but also adds a contemporary twist to the traditional Icelandic sweater.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHand-Knitted Perfection\u003c\/strong\u003e: Each piece is hand-knitted by skilled artisans in Iceland, making every sweater unique. This handcrafting process guarantees a level of quality and attention to detail that is unmatched by mass-produced garments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomizable Fit\u003c\/strong\u003e: Understanding the diverse needs of its customers, the Icelandic Store offers this sweater in a wide range of sizes, from XS to XXL. Moreover, customers can opt for tailor-made adjustments, ensuring that each sweater fits perfectly and suits individual preferences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatility in Style\u003c\/strong\u003e: The Dagný sweater is designed to be versatile. It can be worn in various settings, from casual outings to outdoor adventures. Its elegant design makes it a fashionable addition to any wardrobe, easily paired with different outfits for a chic, comfortable look.\u003c\/p\u003e\n\u003cp\u003eIn conclusion, the Dagný - Icelandic Sweater is more than just a garment; it's a wearable piece of Icelandic culture. Its blend of traditional craftsmanship, high-quality materials, and beautiful design makes it an exceptional choice for those who appreciate unique fashion that tells a story.\u003c\/p\u003e","brand":"The Icelandic Store","offers":[{"title":"XS","offer_id":33268620197941,"sku":"AFMGRP-0XS","price":539.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":33268620230709,"sku":"AFMGRP-00S","price":539.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":33268620263477,"sku":"AFMGRP-00M","price":539.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":33268620296245,"sku":"AFMGRP-00L","price":539.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":33268620329013,"sku":"AFMGRP-0XL","price":562.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":33268620361781,"sku":"AFMGRP-XXL","price":585.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":43225520570421,"sku":"AFMGRP-XXXL","price":643.0,"currency_code":"USD","in_stock":true},{"title":"Tailor made","offer_id":33268620394549,"sku":"AFMGRP-CUS","price":585.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1662\/1057\/products\/Anniversary_Icelandic_handknit_sweater_Lopapeysa_Grey_Pink_Icelandic_Store1.jpg?v=1784895079"}],"url":"https:\/\/icelandicstore.is\/collections\/hero-sweaters.oembed","provider":"The Icelandic Store","version":"1.0","type":"link"}